Reading this, it sounds like Nokia is saying, yes, we've got a crappy interface to our app store, and way lower sales than Apple did when they launched their store last year, even though Nokia has shipped WAY more phones that are capable of accessing their store, but their way to success is to sign up more operators in more countries, instead of, say, fixing their service so it's easier for customers to use.

Of course, maybe their problem is they've crippled their phones for carriers too much, so they have to have a crappy interface... And that each of their 100's of models of phones has slightly different API/UI/hardware, making it suck for developers to support all or even some of their phones.

"When we have 100 countries, that's when we'll see the true potential in full swing,"
This is just sad, given that Apple had WAY higher sales a year ago, before anybody knew what an 'app store' was, with just 2 models of phones, and much lower actual user count than Nokia has today, with fewer countries & carriers than what Nokia has now, before this expansion.