Question about Color Temp on lcds

I have a westinghouse 32" model SK-32H520S I got from best buy for $699 then was on sale a week later for the week before christmas for $499! took my reciept in and got $200 back and got the 60$ 4 year service plan. Anyway the tv is more then you could ever get for $499.

Alright sorry had to get that out of the way. My question is what is a good color temp i like the neutral the best because warm is a bit to red to me. anyway the neutral color temp is Red 25 green 25 blue 25 (max is 50) I was wondering what does it really do if i raid all 3 colors to like 30? i notice the brightness seems to go up but color seem the same and i use the thx optimised to crank the contrast abd stuff back down it seems the same. What would you suggest i use? nuetral or a custom neutral of 30 30 30? i kinda figured the neutral setting on the tv would be more spot on?

Sorry for all the typos this keyboard is weak.

my tv: http://www.bestbuy.com/site/olspage...hildSku=null&count=null#headerCustomerReviews