I've got the same tv and I do my own calibrating, I went over everything in the book, and if i didn't understand I looked it up on the internet. It took a couple of weeks of tweeking, but I'm extremely exited on my HD cable, OTA TV and
Blu-ray. Get ready for an explsion of color and crispness that you really paid for!!
Picture Mode: Custom
Backlight> Max
Picture> Max
Brightness> 55
Color> 65, by adding more color here, I take the red out on the Hue.
Hue> G3
Color Temp> Neutral
Sharpness> 60, lower if you like a smoother pic
Noise Reduction> Low
MPEG Noise Reduction> Off
DRC Mode> Mode 1, DRC is not available for
1080P sources or games.
DRC Palette> Reality-65, Clarity-80, play with those a little.
Advance Settings:
Black Corrector> Medium, maybe Low, try low on Blu-ray, use it though.
Advance C.E.> High
Gamma> Medium
Clear White> Off
Color Space> Standard, that is the default
Live Color> High
Detail Enhancer> Low
Edge Enhancer> Low
Now go into your Video Options, very important settings here also
Motion Enhancer> Standard, maybe go to High for Sporting events.
CineMotion> Auto1, not sure the advantage of Auto2, try it?
Game/Text Mode> OFF, disables some Picture settings if on.
Video/Photo Optimizer> Video
Video Color Space(x.v.Color)>
HDMI-Auto
Photo Color Space> HDMI> sRGB, setting is fixed when using HDMI,
Select sYCC if equipment supports x.v., mostly new
Sony camcorders.
Color Matrix> Auto
RGB Dynamic Range> Auto
Now to me here is the one thing that controls your picture and basically corrupts your video settings!! In my opinon of course.
Go to Settings>General button, scroll down to Light Sensor, I had this set to "On" the first week, now I have it set to "Off". This will adjust your picture more than I'm looking for, this TV is so sophisitcated you don't need to adjust for room lighting, especially if it changes the color and picture from something you enjoy the either day or night. Leave it
OFF!
Screen:
Wide Mode> Full
Auto Wide> On
4:3 Default> Full
Display Area> Normal
Remember, you can go for live pic, film or video in all sorts of resolutions, my settings are mostly for HD HDMI Cable, most channels are awesome, and some just ok, but that's what's coming in.
Good Luck and let me know how you like your picture now?
Mark