According to a new iSHARE study, the 3G iPhone should have a hard time getting footing in Japan, the country where technology is light years ahead of the rest of the world.
91 percent of Japanese adults polled said they have no plans to buy the phone, at least not in the near future. The other 9 percent all planned to buy the device and many are SoftBank users, the carrier brining the ... [ read the full article ]
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From what I've read about the Japanese mobile phone market this isn't the least bit surprising. Apparently the number of kewl features your phone has is something of a status symbol, and simple just doesn't compete. It's all about being conspicuous, not useful.
9% of the Japanese intend to buy the phone before it is even available? Sounds like a homerun to me! Show me any other product with that kind of market penetration right off the bat.
Sure, others have the features, but Apple products are easy to use. That is #1 in my book.
