The Super Bowl is definitely the catalyst of American culture, and in many ways, is symbolic of our culture's relationship with technology at that given moment. This year, the multiple-device viewing experience dominating Super Bowl watching. Viewers were invited to watch the Super Bowl on their televisions, stream the game on their laptops/desktops, Tweet their reactions on their mobile phones, and watch the Coca Cola polar bears on their tablets. Television is no longer simply staring at a screen - it has become a completely immersive experience.

Sarah
Mosaic Technology
http://www.mosaictec.com