In 2010, Sony began a new marketing campaign that included comedic actor Jerry Lambert as Kevin Butler, an alleged Sony VP of whatever the company was marketing in that ad. The character and the ads were an instant hit, and Sony has stuck with them ever since, letting Butler introduce most new features and items for the PlayStation 3. Most recently, however, Lambert took a job with ...
Read full articleOriginally posted by Bozobub:Agree. This is about as cut-and-dry as it gets. It will be settled out of court, soon.
They used his on-screen persona in a similar manner (playing a Wii).
Folks, there's a reason Bridgestone immediately pulled the ads.
Originally posted by Bozobub:it sure is.
Wrong. They claim a person playing a role very similar to one they played in Sony's advertisements is infringing, and it pretty clearly is.
Originally posted by KillerBug:Right there with you. That's why I hate the whole typecasting navigation within the entertainment industry. I don't doubt that folks would recognize the CEO character from the Sony ads, but you would have to be pretty retarded to not notice that his character was a scientist in the TIRE ads.
Pretty sad really...it is clear cut that Sony would win if it went to court, but still very sad that they claim a person, a living human being, is their intellectual property.
Originally posted by KillerBug:
Pretty sad really...it is clear cut that Sony would win if it went to court, but still very sad that they claim a person, a living human being, is their intellectual property.
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