Nintendo: Wii U sold at a loss

news article released on: 26 October, 2012

Iwata admits every game system will be sold at a loss. Other Nintendo hardware, such as the Wii when it was launched, made a profit on every sale. The launch of the Wii U marks a departure from that comforting statistic. "We had to book a loss on the hardware, which is currently in production and will be sold below cost," said Satoru Iwata, President of Nintendo. When the Wii was ...

Read full article

Notcow

Visit user's personal page Send private message to this user

Member

Saw that coming. If they expect the Wii to sell, they pretty much don't have a huge amount of choices other than this since it'll still be priced at around $300...which is still out of my range. I believe Microsoft used that strategy as well. Don't know about PS3.

If they decided to sell for a profit, I'd hang my head as a Nintendo fan.

This message has been edited since its posting. Latest edit was made on 26 Oct 2012 @ 15:21

AfterDawn Advertisement

embo22000

Send private message to this user

Junior Member

most likely is not the wii u itself but the tablet style controller

wolfniggr

Visit user's personal page Send private message to this user

Senior Member 1 product review

This is why the decision to withhold the price for so long was made. I heard the original pricing started at $400usd. I still feel the initial response from E3 had a lot to do with the push for a lower price point. It's not like Nintendo to sell a console at a loss right out of the gate. I wonder if the upcoming shortage will be due to finding less expensive components as opposed to an artificial shortage Nintendo created with the original wii. Maybe they can squeeze Foxconn into lowering costs due to their latest public fiasco. At any rate, I think Nintendo gained a little more respect with this move.

This discussion thread has been automatically closed, as it hasn't received any new posts during the last 180 days. This means that you can't post replies or new questions to this discussion thread.

If you have something to add to this topic, use this page to post your question or comments to a new discussion thread.

Nintendo: Wii U sold at a loss

Popular products:

Hot forum topics right now:

More information:

For information about advertising on AfterDawn.com, please contact our media sales team.