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Casual gaming is a huge market. That's why all these simple smartphone games are making a ton of money. They are cheap and lots of people are willing to spend money on them just to try it out. I would download something for 99 cents just to see if it sucked or not. I wouldn't even consider dumping 40 bucks on a game blindly like that.

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My issue is when Sony and Nintendo throw the blame on smart phone sales as their issue for not meeting their forecast. It's called the lack of strong first and third party titles that do that. What's sad is that Creed Liberation was supposed to be the huge block buster to help boost VITA sales, but the game fell short of being amazing enough to turn it around.

The question now is, how long before Sony gives up the fight. They won't lower the price of their memory no matter how many people asks; if nothing else, distributors may offered package deals but so far that's usually with a low 4GB stick. If Sony wanted a fighting chance they could attempt to make a VITA rev. 2 with a standard Micro SD slot and that may improve sales, but then they still need to tackle the issue of quality first/third party titles OR turn Vita into a dual OS boot letting users load up Droid. Sadly none of those options will take off, leaving Vita in the dust.

Is anyone surprised that the Vita is failing in sales???? No one buys this portable crap anymore except the Nintendo for kids.

I would buy one for 29.99, not a dollar more.

Actually several things need to happen with the vita of which sony cannot do because of the cost.

1. lower the price of the memory cards

2. bigger and larger battery life

3. cheaper games but do to the security in the game and the carts proprietary tech its still expensive.

4. stop keeping so many titles at 30.00 to 39.00 for a digital when they can get a actually cart for 19.99 from gamestop