These same people the complain about being asked for this info are the same people that would complain about it NOT being asked if their Credit Card was stolen and used illegally.

Yeah, I agree. It doesn't matter if the customers lose OR if it's an "invasion of privacy" if it isn't explicitly against the law. If you want to do something about it, enact the law THEN complain.

If they're not doing anything illegal then there's no reason to prevent the action.

I must say the US has some stupidest laws in force dealing with privacy. Just to quote two ..

1. One can buy a burner mobile phone that may be used by criminals and terrorists without any kind of ID.

2. One can turn off the caller ID on their telephony devices.

IMHO being able to buy products on line using credit card is a privilege and not a birth right. So also telephony services. Where as franchise for the US born individuals which must be a fundamental birth right, it can easily be nullified by the state legislatures by passing partisan laws. I think we, in India, have a far better model of democracy in action.