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Apple fights for iPhone trademark in Brazil

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Apple will challenge a ruling in Brazil this week that found the iPad-maker does not have exclusive rights to the "iPhone" trademark in the country. The ruling found that Gradiente Eletronica SA had exclusive rights to use the iPhone trademark in relation to mobile handsets - while Apple is still free to use it in software or any other area. In fact, Apple can go ahead and market iPhones ...

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Apple stole the name in the first place from Linksys/Cisco and paid for it afterwards instead of paying for the rights upfront. Apple thinks they own everything that you can put a lowercase i in front of.

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I think they will loose this appeal as the last news post said the company had used iPhone in the 90's and trademarked it after using it.

Though I'd question if Apple would win overall because the company has had the trademark for 13 years now, you don't trademark stuff for a piss take they had it before the iPhone even existed.
A big victory for Gradiente Eletronica. They are now the leader of the smart phone world.
xtago, that company applied for the trademark in 2000 but got it in 2008. as long as they developed a product for that trademark within 5yrs which they did last december with their android phone then apple is S.O.L.
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