Now, without specifically mentioning the iPad, Microsoft has revisited education with a new ad showing a teacher promoting the Surface tablet as being for "real work."
"All my students have the brand new Surface, it has the new Windows, it comes with Office, has a real keyboard so they can do real work," he informs us.
"The battery lasts and lasts so after school, they can Skype, play games, or my favorite - do homework. Change is looking pretty good afterall."
As fascinated as Microsoft is with its own products, it has its work cut out for it as the iPad is clearly the more embraced device so far in an education setting. Just last week, Tim Cook said that Apple now owns 94 percent of the education market.
Here's the new Surface ad below.. and as a reminder I've also added the Lenovo Yoga ad from August.