i've been renting movies from blockbuster, and ive noticed lately they are starting to put "disc-shield" on the movies. it looks like a protective plastic coating with blockbuster logos and the words disc-shield on it. this is the 3rd or 4th disc ive seen with it. but i have examined this disc thouroughly and i cant see or feel any coating on the data side of the disc, and on the non data side is a very clumsisly attached plastic disc-shield, the edges are bubbles a bit, the center is bubbled a bit and slightly off center, its got small tears, and is very noticeable. i cannot understand why they would not shield the data side, and at the same time why the hell they would ever sheild the non data side. i just rented red dawn, and its a double sided dvd. one side is widescreen, the other is normal size. blockbuster put a disc shield sticker with logos on the widescreen side of the disc, making it unreadable. so now i have to watch in full screen mode because they have a sticker over the widescreen side. can anyone make any sense of this at all?