***...never mind. *** I think you have to have a HP drive with Lightscribe capability. A small detail they never included in the description. This is cool. I think Pioneer had something similar (as software) which lets you burn a watermark on the dye side, but this new Verbatim disc lets you burn it on the label side. For those who can afford the $$$. http://www.verbatim.com/support/support.cfm?product_id=F2A3353E-65B0-5A0F-87B1228B417ADA4C "LightScribe Direct Disc Labeling is a new technology that offers consumers and businesses a simple, no-hassle way to burn professional, silkscreen-quality labels on their DVDs. Using the same laser that burns data in their disc drives, customers burn their data as always, flip the disc over, reinsert it into the drive and burn a precise and permanent iridescent label."