"I think you'll see Cell integrated into our future Power road map. That's the way to think about it as opposed to a separate line -- it'll just get integrated into the next line of things that we do," Menon said. "But certainly, we're working with all of the game folks to provide our capabilities into those next-generation machines."
Menon also said that IBM would be providing hardware for cloud-based gaming services. Such services require giant servers with a lot of processing power. "Some of this consumer stuff is also a cloud play. There are giant servers out there that provide some of the gaming capability. Some of that will come through cloud-based offerings as well," he said.
IBM released the Power7 processor earlier this year, and is already putting a lot of resources into its next-generation Power8 processor, expected in 2013.