I will be picking on up in 2 or 3 months http://easyhdtv.blogspot.com/2007/03/sonys-xbr-lcd-series-gets-upgrade.html
If you use Techdepot as a price match you could get it for as low as $2100. As for the Sony stuff is expensive comment I guess you get what you pay for and Sony is one of the best in quality...the 60" Sony KDS-60A3000 proves just that.
Yah it is expensive but it is worth it, either way i think they'll lower their prices seeing how budget brands like vizio is in number 1 for sales.