Pixel Plus 3 HD

Well ive decided to get a new lcd tv, i was going threw some on new egg when i came across what seemed to be a fancy word for a tv. "Pixel Plus 3"
the tv i was looking at was a PHILIPS 42" Pixel Plus 3 HD, I am mainly looking at this tv because i like the design of it, i think it looks cool, im not really sure about philips tvs, there quality there life span,I dont see many review s or much on them, i compared text specs to a samsung or sony of the same size and hd ratio, they seemed prety much even , now my question is,what is the "Pixel Plus 3"
I searched google theres nuthing on it just shopping results




PHILIPS 42" Pixel Plus 3 HD
http://www.newegg.com/Product/Product.aspx?Item=N82E16889104115