SATA DVD-RW drive not seen by Windows XP

I just got a LITE-ON LH-20A1S SATA DVD-RW drive yesterday and hooked it up. My BIOS detects it and I have enabled the SATA ports. My motherboard is an ABIT IS7-V2. The setting for enabling the SATA is called 'Enchanced' mode where SATA port 1 is referred to as IDE-3 Master. The problem is that when I boot up windows, it doesn't even know my new DVD-RW exists. What could possibly be the problem here? Usually windows will display 'Found new hardware' followed by 'Your hardware is installed and ready to use' at which point i can update the firmware and be ready to roll. This is my first SATA device I've ever tried to use on this computer so I don't have any prior experience with them. Help would be much appreciated. Thanks!