There is many ways. If it is movie only then can use diko, avi2dvd, dvdsanta, or dvd2svcd. Likely others also. If you want menu and extra material then numenu4u but it will need scenarist or muxman pro as well.
You can also use Nero...open NeroVision, click on More and then on Video Options and you get a screen like this....choose either PAL or NTSC and click OK.