DTS Announce DTS-HD encoders!

http://www.dtsonline.com/company/press/press-article.php?ID=613177079&cID=9&yID=2006

DTS have just effectively stuck the boot right in as far as the new HD DVD and BRD codecs all go with the announcement of their new series of HD encoders.
At a list price of $1495 for the DTS-HD Master Audio Suite and $795 for the DTS-HD Surround Audio Suite, the prices compared to Dolby's True HD Media Encoder are far more realistic - and more importantly affordable.
(Dolby's True HD Media Encoder is a whopping $8,000)

Other benefits are perhaps a little more subtle as the Dolby version - if used in Lossless mode, also encodes a second core stream containing the original Dolby Digital codec as well whereas the DTS encoders do everything in one core stream with all the bells & whistles being contained in the extensions.
Also - perhaps even more importantly - DTS-HD is the ONLY one that is actually mandated - fully - for both BRD and HD DVD.
The Dolby lossless is mandated for stereo only.....