This isn't going to be about who has the best technology - the decisive battle between the formats will come when there's a tipping point towards one of the formats. As you can see from the charts/info here: http://www.thedvdwars.com There's still a long way to go before a tipping point is reached. The number of players and DVDs in either format that are actually available is very small. The highest salesrank on Amazon of any of these disks is not even < 1000. Go to your video store and ask to see all the HD and Blu-ray disks. When the clerk gives you a blank stare, you'll know what I'm talking about. When will we know the tipping point is reached? When you can go to the video store, and you start seeing Blu-rays or HD's side-by side with the regular DVDs. When, on netflix, one of these formats starts becoming the default. When your friend brings over a disc to play and is surprised that you don't have a Blu-ray or HD player. Finally, when, on http://www.thedvdwars.com, the graphs start showing a massive difference between the popularity of these two formats - and the average salesrank of one breaks 250.