Movie Industry Alternative

Me and the boys were standin around 2day, (like many other days), chittin and a chattin, when I had a thought. In my belief the movie industry is never going to stop people from backing up movies, no matter what technology they have or what laws they make. Last time I checked there is a law that says u can't kill other people, but its still happenin. So, instead of the movie industry fighting the inevitable, why don't they invest in there own burning software, buy some stocks in the blank media industry, start there own line of dvd burners, etc. That way they could give it to us from both sides.