Its all about what your eyes like to see. Thats why I suggest watching several different sets at the same time on the same channel. I prefer the plasma picture over the LCD but thats just my opinion. One brand of LCD that impresses me but we don't sell are the Polaroid LCDs. I see them displayed at Walmart when we do some shopping there. They seem to have a very good picture quality compared to the other brands on display there. Almost as good as a plasma tv. I think as time goes on the picture quality on both will be about the same and problems like the burn in will not be as much of a worry. On another note, the laser tv should be out in about a year from what my sources tell me. Those tvs are suppose to have excellent picture quality, no burn in problem, cost less and are lighter and thinner than either flat screen out now. Can't wait to see those in operation. Jerry