Why do I say that?Because the average Joe isn't buying either format.For the past couple of months I have been scouting out the consumer retail stores and their sales stink.I have also talked with LOTS of my co- workers and they aren't interested in buying more new equipment. The geeks,high tech guys and the I have to be the first on the block to have new technology guys seem to be the only ones wrapped up in this so-called format war.( I forgot to include the wealthy) You fail to realize that the average Joe had more than 20 yrs.of vcr's and was ready for some new technology. So,in the last 5 or 6 years they went out a bought new dvd players,new 5.1 stereo equipment and a new digital tv.( some are still paying off their new equipment) Now you expect them to go out and scrap their dvd players, their digital tv's and buy all new highly expensive equipment not to mention,replace their dvd collection. About the only thing these Joe's are happy about now is that dvd's have become relatively reasonably priced. I think the only place where a dvd format war is going on is on the internet and on websites like this one!!! Don't get me wrong,sure everyone wants the latest technology but if you have a wife,2.4 children,a dog and a mortgage that could choke a horse,then a format war going on with the latest technology,which may be obsolete in the next 5 yrs.is not high on their priority list, especially if they bought "NEW" tecnology within the last 5 yrs. Just my opinion.