I just spent the last couple of nights on my SXRD with a few Japanese HD-DVD discs encoded in AVC. Chronicles of Riddick - yes this is my 3rd Riddick disc and 2nd HD-DVD version! http://us.yesasia.com/en/PrdDept.aspx/code-w/section-videos/pid-1004151588/ Shinobi - Japanese historical/romance http://www.play-asia.com/paOS-13-71-aa-77-7-49-en-15-shinobi-70-1e0i.html Keith Jarrett's Tokyo Solo 2002 Concert http://www.play-asia.com/paOS-13-71-af-77-3-49-en-15-keith+jarrett-70-1f7d.html My opinion: The VC-1 version of Riddick still takes the prize but now only by a very very slim margin. The AVC comes up a wee bit soft in a few scenes and may be described as less detailed in some action sequences but is still a very satisfying experience. The AVC disc soundtrack is still top notch. Overall the PQ is still better than HBO-HD. The PQ of the Shinobi disc is excellent as well. I got this disc because of a recommendation from a videophile website which I can't link to right now. Even without English subtitles the film is engrossing and visually rich - a similar experience to HOFD but with better PQ. The Keith Jarrett disc was specifically for my audio system (hat tip to eatsushi). I tried both LPCM stereo and DTS 5.1 and the results were amazing - my B&W speakers definitely got a good workout. The PQ is as good as you can expect from a concert video. Is AVC/H.264 ready for the big time? From what I've seen with these discs the answer should be yes.